Les adhérents Amicale Energies sont conviés par l'école IE à sa prochaine Master Class dont le thème est « Is Marketing Dead?», en présence du Professeur Ignacio Gafo. Il s'agit d'un évènement en anglais sur un thème qui touche les marketeurs, communicants et commerciaux.
Cette Master Class qui sera suivie d’un cocktail, se tiendra le Mardi 12 Avril 2016 à 19h00 à l’Intercontinental Paris Le Grand – 2, rue scribe 75009 PARIS. > Inscription obligatoire (entrée gratuite)
Is Marketing dead? Are the Chief Marketing Officers delivering what their CEOs expect from them? What are the main market trends reshaping Marketing? What sort of marketing responses are successful companies providing? What sort of executives do business require nowadays?
Présentation de l'intervenant (en anglais)
Ignacio Gafo
Associate Dean of Blended Programs at IE Business School
This Master Class will be hosted by Ignacio Gafo, the current Associate Dean of Blended Programs at IE Business School. He holds an Executive MBA from IE Business School and a Master Degree in Business and Economics from ICADE. Prior to joining IE full-time, he has held managerial positions for more than 15 years in multinationals like Vodafone, Mars and Canon. His main asset for teaching in his experience in national and international environments in Marketing Strategy, Product Management and Channel Development.