Notre partenaire IE nous a invités à une conférence sur la publicité vidéo (en anglais) le 17 mars dernier à Paris.
IE University and Business School, one of the leading European higher education institutions, hold the belief that innovation and entrepreneurship are an integral part of its drive towards academic excellence. Our learning model puts students at the center, is eminently practical and ensures that they acquire not only the technical know-how, but also the mindset and interpersonal skills that are essential for a successful future leader.
By 2018, 69% of total Internet traffic will be video*. Companies are achieving engagement, brand awareness, and lead generation through online video Ads. However, are they really understanding how consumers interact with these videos?
We invite you to join us for an interactive session with Jean-Michel Janoueix, CEO France of Consumer Insights, Kantar**, one of the main global insights and media companies, and Norman Kurtis, Vice Dean of IE School of Human Sciences & Technology. We will discuss “The Consumer Digital Journey through Video Ads” by sharing results of real examples. You will be able to identify the implications regarding of how consumers view and rate videos online. Learn how to create the perfect viral video in order to create a real connection with consumers.
*Cisco Visual Networking Index
** Consumer Insights, Kantar, previously Millward Brown and TNS in France
About the SPEAKERS
CEO Consumer Insights, Kantar France
During his 25 years’ career, Jean-Michel Janoueix has held responsibilities in various sectors such as Banking (Commerzbank), Video Games (Ubisoft), Internet, IT Services or market research (Ipsos). An expert in change management and transformation projects, Jean-Michel joined the Kantar Group in 2013 as CEO of Millward Brown for Central/Eastern Europe & Nordics. He has recently been appointed CEO of the "Consumer Insights" branch of Kantar France which includes TNS Sofres and Millward Brown. Jean-Michel is a graduate of ESSEC and the Paris Institut d’Etudes Politiques.
Vice Dean, IE School of Human Sciences & Technology
Professor of Consumer Insights and Behavior
Norman Kurtis is a specialist in helping clients make better marketing and strategy decisions based on consumer insights and behavior. During his career, he has lived/worked in many countries including Brazil, England, France, Germany, Spain, Turkey and the United States. He has worked as both associate partner strategic and CEO of prestigious institutions such as American Express, Accenture and Ipsos. Currently, he is Senior Board Advisor at Roamler (mobile crowdsourcing POS & mystery shopping solution). He holds an MBA from the London Business School.